Promote your business at an upcoming event and get into the football spirit. With a 1 color imprint, these 3" mini footballs start below $1 per.
Saturday, September 19, 2009
Thursday, July 23, 2009
100% Recycled Deluxe Padfolio
Promote your business while making an environmental statement. Made from 100% post-consumer recycled material (product label on inside back pocket affirms this claim). Zippered closure. Interior organizer with gusseted pocket, zippered pocket, four elastic USB holder and pen loops, Velcro pocket, and five business card holders. Includes 8.5"x11" Owl writing tablet consisting of 100% recycled sheets of lined paper. Each page features the Owl logo watermark. US certified.
Wednesday, July 8, 2009
Bring Your Dog To Work
When's your next "Bring your dog to work" day? Promote your company while giving a great gift to your employees and clients. This pet accessory bag includes a 600D polyester carrying bag, 2 collapsible bowls for food and water, and a detachable zippered case for storing treats and waste bags. Imprint area 6" x 4". From $9.99 per.
Tuesday, May 26, 2009
Medical Journal Proves Power Of Promotional Products
The Archives of Internal Medicine published a comprehensive research study last week entitled "Effect of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences." The goal was to find out whether or not ad specialties influenced the attitudes of medical students toward the products that were being marketed. The findings: Yes they do. Distributors aren't surprised. "I think it's true. A lot of people at a lot of companies and businesses appreciate a gift," says Kathleen Patton, president of Foley Associates, who often lectures about the effectiveness of promotional products at colleges. Lisa Davila, president of Bdazle Promotions, agrees with the findings of the study about the impact of low-cost promotional items. "It makes complete sense," she says. "The more familiar you are with a brand, the more comfortable you are using it. The more you see a label or logo, the more it makes you feel warm and fuzzy."
Because of the tightening guidelines regarding the use of promotional products in the medical field, four doctors decided to attempt to find out if the restrictions were really necessary. Their premise was that you "often assume that small promotional items are unlikely to influence prescribing behavior," says the report. This attitude is, according to their findings, incorrect. They wanted to know: Do promotional products produce a more favorable attitude and do the policies against them work? The controlled experiment involved 352 third- and fourth-year med students at the University of Miami School of Medicine and the University of Pennsylvania School of Medicine (where restrictive policies are in place limiting drug marketing). They were all exposed to branded Lipitor items without knowledge that they were part of a study. Fourth-year students at Miami had a more favorable attitude (by a score of 0.66) toward Lipitor compared to the control group (0.47). The scores were derived from an Implicit Association Test.
While the findings are powerful, the debate as to whether such influence is in fact harmful is an entirely different story, says Davila. "It's a double edged sword," she says. "There are plenty of products that work but they may not think of it. If it's an allergy medication, many of which are the same, which will they prescribe? Probably the one that's sitting on their desk [in the form of an ad specialty]. On the negative side, it could hurt smaller companies that have a good product and aren't spending on promotional products."
Because of the tightening guidelines regarding the use of promotional products in the medical field, four doctors decided to attempt to find out if the restrictions were really necessary. Their premise was that you "often assume that small promotional items are unlikely to influence prescribing behavior," says the report. This attitude is, according to their findings, incorrect. They wanted to know: Do promotional products produce a more favorable attitude and do the policies against them work? The controlled experiment involved 352 third- and fourth-year med students at the University of Miami School of Medicine and the University of Pennsylvania School of Medicine (where restrictive policies are in place limiting drug marketing). They were all exposed to branded Lipitor items without knowledge that they were part of a study. Fourth-year students at Miami had a more favorable attitude (by a score of 0.66) toward Lipitor compared to the control group (0.47). The scores were derived from an Implicit Association Test.
While the findings are powerful, the debate as to whether such influence is in fact harmful is an entirely different story, says Davila. "It's a double edged sword," she says. "There are plenty of products that work but they may not think of it. If it's an allergy medication, many of which are the same, which will they prescribe? Probably the one that's sitting on their desk [in the form of an ad specialty]. On the negative side, it could hurt smaller companies that have a good product and aren't spending on promotional products."
Monday, May 4, 2009
Waiting is a Trap
"Waiting is a trap. There will always be a reason to wait. The truth is, there are only two things in life, reasons and results, and reasons simply don't count." - Dr. Robert AnthonyIn the face of this down economy, businesses across the country have lost confidence and increased fears about their future, leading many of them to implement a new and dangerous strategy: The Waiting Game. Even companies spared thus far from the worst financial impact of the recession are reining in their marketing and advertising efforts. Fear is the new black. Pulling ads, skipping tradeshows, and canceling marketing campaigns have become "safe" ways for businesses to try to survive the storm. However, these actions beg the question: What kind of position will the business have when things do turn around?
The time to gain brand awareness, harness new relationships, and solidify existing relationships is now! In the face of great adversity, now is the time to define yourself and your company. Are your budgets cut? Talk to your marketing partners. You'd be amazed at the leverage you can achieve with the dollars you do have, when full disclosure is on the table. Watch your dollars go to work for you by creating result driven promotions (ie. increase web traffic, gain Twitter followers, track redeemable coupons). Keep marketing yourself!
Happy Hunting!
Monday, April 6, 2009
Screen Printing vs Embroidery
When it comes to apparel decoration there are two main directions our clients typically go. Each has its pros and cons.
Screen Printing - decorating an item by printing in ink, one color at a time, through a tight silk mesh.
Set Up: The creation of the screens typically runs $20 per color. For larger quantity orders, these charges are dropped.
Cost: Based on number of colors in the design. Printing on dark colors is more expensive because it requires a white base coat. For simple designs or high quantity orders, screen printing is much more affordable than embroidery.
Pros / Cons: Screen printing is affordable and looks sharp on t-shirts however it typically doesn't provide the desired effect when placed on polo shirts, jackets, and hats. Pricing is not based on the size of the design, only the # of colors in it. This allows for large impact at a great price.
Embroidery - decorating an item by sewing a design into it using colored thread.
Set Up: Each design must be digitized to determine the stitch count. This process is a 1 time fee and typically runs $12 per 1000 stitches of embroidery.
Cost: Based on the number of stitches in the design. Design can be multicolored at no additional cost.
Pros / Cons: Embroidery gives a higher end/corporate look to golf polo shirts, hats, jackets, ect. Fine details and small fonts may lose their resolution. Because the cost is determined by the # of stitches, the larger designs are going to be more expensive.
Still not sure which imprint method is best for your project? Give us a call and let us work our magic!
Screen Printing - decorating an item by printing in ink, one color at a time, through a tight silk mesh.
Set Up: The creation of the screens typically runs $20 per color. For larger quantity orders, these charges are dropped.
Cost: Based on number of colors in the design. Printing on dark colors is more expensive because it requires a white base coat. For simple designs or high quantity orders, screen printing is much more affordable than embroidery.
Pros / Cons: Screen printing is affordable and looks sharp on t-shirts however it typically doesn't provide the desired effect when placed on polo shirts, jackets, and hats. Pricing is not based on the size of the design, only the # of colors in it. This allows for large impact at a great price.
Embroidery - decorating an item by sewing a design into it using colored thread.
Set Up: Each design must be digitized to determine the stitch count. This process is a 1 time fee and typically runs $12 per 1000 stitches of embroidery.
Cost: Based on the number of stitches in the design. Design can be multicolored at no additional cost.
Pros / Cons: Embroidery gives a higher end/corporate look to golf polo shirts, hats, jackets, ect. Fine details and small fonts may lose their resolution. Because the cost is determined by the # of stitches, the larger designs are going to be more expensive.
Still not sure which imprint method is best for your project? Give us a call and let us work our magic!
Tuesday, March 3, 2009
In today's economic climate, making the most out of your marketing budget is paramount. Now, more than ever, it is critical to keep your name in front of existing clients and make your presence known to potential prospects. Do budget cuts have you fearful that your promotion won't have an impact? Has your company decided to stray from traditional media in favor of a more grassroots marketing plan? If so, contact us today for a budget analysis and strategy session. Let us put your marketing dollars to work for you!
Earth-Friendly Promotions
GuideLight Marketing introduces the EcoSmart Line - the newest way to promote your business while showing Mother Earth a little love. From 100% organic cotton tote bags (from $6), to recycled cardboard jotters (from $4), to growable bamboo shoots in biodegradable fiber pots (from $9), let GuideLight help your company make a statement.
Earth-Friendly Promotions
GuideLight Marketing introduces the EcoSmart Line - the newest way to promote your business while showing Mother Earth a little love. From 100% organic cotton tote bags (from $6), to recycled cardboard jotters (from $4), to growable bamboo shoots in biodegradable fiber pots (from $9), let GuideLight help your company make a statement.
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